Rhetoric 1

There is also a Prezi about Rhetoric where I have added two speeches here.
What is Rhetoric?
       It originates from Greek: RETO = the art of speech
       A tool to understand
       A tool to evaluate
       A tool to use
In other words, rhetoric is both a tool to understand and to evaluate 
what is written or said; it is also a tool when wanting to write or give 
a good speech.

How?
Invention (inventio) facts, arguments, views
Arrangement (dispositio) introduction, body, conclusion
Style (elocutio):
       high (charm)– appeals to noble feelings
       middle (move) – appeals to reason
       low (instruction) – appeals to common,aggressive feelings

 Aristotle was Plato’s student and he wrote The Art of Rhetoric 
in which he says that there are three steps also called offices of
rhetoric: 
Invention, arrangement and style. In the first step it is 
important to think of all possible facts, arguments and points of
view 
that in one way or another may persuade the listener and
make 
him or her support your ideas. 

Step number two is to arrange the arguments in an order that 

places the listener in the right mood so that s/he at the end will 
agree to whatever the speaker sets out to do. 

Finally, there is style, which means that the speaker will have to 
have the audience and the purpose in mind (does this ring a bell?). 
Closely connected to style is the use of  linguistic devices.

In addition, Aristotle points to three different types of proof for 
rhetoric being used: ethos, pathos and logos. These are used to 
persuade and put the listeners in the right mood. Examples of 
use of pathos can be metaphors, amplification (exaggeration), 
storytelling, whereas logos appeals will refer to eg statistics 
and math to sound objective. (Abrams)

Audience appeals/how to affect the audience:

       Ethos – does the speaker stand out as trustworthy and 
reliable (not by who s/he is, but by what s/he says and does)
       Pathos – passion, the audience is moved by what the 
speaker says
       Logos – plays on reason to construct an argument
(Retorikk, 2008)

Some linguistic features found in rhetoric:

       Metaphor: «a thing regarded as representative or symbolic
of something else,” e.g my love is a rose, he was a snake,
battered 
by the storms of persecution
       Simile:" a figure of speech involving the comparison of one thing
     with another thing of a different kind, used to make a 

         description more emphatic or vivid (e.g. as brave as a lion)."
       Hyperbole – "exaggerated statements or claims not meant to 
     be taken literally," eg cure the disease and kill the patient
       Allusion – "an expression designed to call something to
mind
without mentioning it explicitly," a hint
       Repetition -  anaphora in the beginning of several
sentences – epistrophe in the end of several sentences,
(leaves no one in doubt)
       Personal rapport – "a close and harmonious relationship
in which 
the people or groups concerned understand each
other's feelings 
or ideas and communicate well".
The use of
personal pronouns (I, you, we) will enhance this.
       Juxtaposition – contrast eg black and white, cold and hot,
war and peace – helps clarify the message
       Vocabulary and connotations: "an idea or feeling which a
word 
invokes for a person in addition to its literal or primary 
    meaning" eg change, justice, common dreams
    References to historical events and symbolism: "the use of 
     symbols to represent ideas or qualities" eg Martin Luther
King Jr, flowers, a white dove, a black sheep 

   (Oxford University Press, 2014)

Sources:
Abrams, M. (u.d.). A Glossary of Literary Terms. New York: HBC Publishers.
Oxford University Press. (2014). Oxford Dictionaries
Hentet 09 15, 2014 fra Oxford University Press: http://www.oxforddictionaries.com/definition/english/rhetoric
vg3, T. (2008). Retorikk. I Tema vg3 (s. kapittel 3). Fagbokforlaget.